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PwC Business Model Review

The University is currently conducting a Business Model Review in partnership with PricewaterhouseCoopers. Your UCU branch has offered to provide input to the review, but our offer has not yet been taken up. Meanwhile, as part of the process, survey questionnaires have been sent to a number of staff. The first version for Academic staff did not have ethical approval and was withdrawn on 22nd July. An amended version was approved in August. Meanwhile, another survey has been sent to MSA staff. That too does not seem to have ethical approval, but it has not been withdrawn. Both ask staff to estimate, at very short notice, the proportion of their time that they spend on various activities.

We are rather concerned about the likely trajectory of this review. PwC have an agenda of their own, The 2018 university, which envisages outsourcing a number of support activities. They also say: Gone are the days of lecturing, tutorials, reading library books and then exams. Disruptive digital technologies are and will transform education forever.  We understand Deakin University in Australia was advised by PwC to invest in IBM Watson to deliver student advice. Yes, that’s the IBM Watson that won the American Jeopardy quiz show. Coming to a student services near you. Meanwhile, Manchester University are cutting 68 IT staff; we have contacted the UCU branch there to check whether PwC are involved.

Denis Nicole

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